AMG delivers industry-leading
attention quality and
CCPA-compliant targeting
to 23 million U.S. Asian consumers.

CORE VALUES

TRANSPARENCY

In an age when the inefficiencies of blind network buys hide behind the “programmatic” and “audience targeting” labels, AMG buys selectively from known, respected publishers, insisting on top attention-quality placements and enforcing buys with 24/7 monitoring and optimization.  That’s why AMG’s delivery has become the gold standard in ROI-based ethnic targeting.

SCALE

Years of working relationships with respected publishers who adhere to our quality standards have grown AMG’s premium ethnic inventory to a scale that can meet the demands of the most granular campaigns without compromising geo or ethnic targeting.

IMPACT

We never forget that the goal of every campaign is market impact and low-funnel activity.  AMG’s custom sitelists, KPI-optimization and 24/7 buy-enforcement ensure maximum attention quality on sites that access the sweet spot of each ethnic segment.   Our ability to implement the most cost-effective high-impact units cut through banner blindness and network clutter.

FOCUS AND EXPERTISE

Our specialized focus and long experience have given AMG unparalleled knowledge of the audience characteristics of each major Asian website as well as a detailed knowledge of each Asian population segment and its precise geographical distribution. Most importantly, our QA team’s daily interaction with publishers’ ops teams lets us ensure optimal placement and delivery for each campaign.

Our long market experience and digital media savvy are focused on delivering the demographic sweet spot for each campaign.