FAQ

Are you an ad network?

No, we are a service that specializes in buying and managing digital campaigns targeting Asians living in the United States, including Chinese, Indian, Korean, Filipino, Vietnamese, Japanese, Pakistani, Persian and Arab.

How is working with AMG better than working with ad networks?

Our business model lets AMG provide total transparency and a high degree of quality control. Rather than delivering remnant impressions to a blind network we deliver premium impressions to a custom sitelist approved by the client in consultation with our seasoned Asian digital media strategists.

Thanks to our close working relationships with publishers’ ops teams, AMG routinely delivers high-impact and native units cost-effectively across all Asian segments.

How is AMG better than publisher direct?

Primarily two ways: scale and 24/7 quality-assurance.

Our partnerships with dozens of leading Asian news sites let us deliver an affluent, fast-growing, top-metro-centered audience whose collective U.S. buying power is about 5 times that of the New York Times — or to any specified segment of that audience.

Not even the largest Asian publisher has access to a fraction of our scale.

AMG’s ops team operates 24/7 to confirm premium placement and fully functioning creatives on each site. Our continuous optimization process shifts impressions among sites for the best possible results for each campaign — a procedure not possible with publisher direct buys.

How is AMG better than programmatic buying?

Programmatic buying purports to use algorithms to replace media strategists who have knowledge of websites and audiences gained through years of campaign experience. But algorithms rely on keywords input by people with little working knowledge of the sites they purport to describe, especially in the Asian segment.

Worse yet, programmatic buys are entirely at the mercy of network tag placements made by countless unseen publishers and pseudo-publishers shielded from scrutiny by multiple layers of networks, exchanges and DSPs.

In short, programmatic buys are built on quicksand, providing zero control and accountability — and all too frequently producing very unpleasant surprises.

That’s why programmatic buys produce about 28% of the response delivered by AMG.

Generally programmatic buying ends up costing more on an ROI basis than AMG’s consultative buying and management service, especially when one considers the hours that programmatic buying demands of advertisers’ media teams.

What other advantages does AMG offer?

The most important advantage is AMG’s ability to deliver the sweet spot of the target segment — the consumers with the means to buy and the status to influence others in their community. This influence is crucial for brands seeking to achieve the peer approval quotient that drives buying decisions for everything from autos to homes to travel destinations to electronics.

AMG can deliver the sweet spot because our 12 years of experience give us intimate knowledge of media favored by the affluent and the influential. Our long working relationships with the most important publishers ensures that we can provide full delivery using only the highest quality impressions.

The sweet spot can’t be targeted with network buys scattered across myriad nameless sites. Such sites simply don’t register with a community’s influentials. Imagine a mainstream advertiser trying to drive brand or product perception with buys scattered across hundreds of small sites instead of respected media like The New York Times, Washington Post, Wall Street Journal or Fortune! Their Asian equivalents are AMG’s bread and butter.

How does AMG ensure the best possible ROI?

AMG’s cost-efficient results are the product of our unmatched experience with the Asian media and their audiences, our scale and purchasing power, 24/7 quality monitoring and optimization, and where appropriate, smart use of high-impact units that outperform standard units on an ROI basis, often by multiples.

For more details of the many ways AMG works to ensure the best possible performance for your campaign, contact us!